The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses label their sizes with adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: none of those words commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue easier to read. The number printed in a model name gives the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 comes in at twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer end to end.
This convention extends past the flagship. It covers Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, spelled out
Read the number in the name, add the word inches, and that is the width of the bag. That is the whole system, and it holds consistently enough across the numbered www.laurentbags.com families to count as a rule rather than a fluke. It is unusually honest labelling, because it closes the gap between what a size sounds like and what it measures. One house’s Small can outsize another house’s Medium, but ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than instinct. It also explains how the brand can run four sizes of a single silhouette without confusing anyone.
| Bag | The size number, as width | Published measurements (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | Not officially published |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width from the name only |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive piece; not listed officially |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number leaves unsaid
Width is one dimension of three, and the other two refuse to scale with it in any predictable way. Set the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is no proportional enlargement of the smaller one. What changes is the height, which adds two inches, and the width, which grows by the same. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference slighter than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to cover the rest. Interior fittings differ as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to understand it.
The Margaux Shoulder 12, and where the rule bends
There is one current model that breaks the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 carries a twelve in its name, but the brand lists its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not match here, so on this model the number works as a family size rather than a literal external measurement. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is a guide and not a measurement.
What each width actually holds
Most guides skip the step that counts, which is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick affair, which is where the Sofia 8.75 and the small clutches sit. At ten inches you have the classic small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet together. A working width is fourteen to fifteen inches, the point at which documents and a tablet no longer have to be forced. Seventeen inches, as on the Margaux 17, is a weekend and travel dimension rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most useful width in the line and the one most buyers settle on.
- 14 to 15 in: work, commuting and days when you carry other people’s things too.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Price climbs with width, but material moves faster
Size and price move together, though not as sharply as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs around $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a much larger step for the same two inches. Bigger leaps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The models that carry no number
A good deal of the line sits outside this system, and mixing the two conventions is where confusion begins. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker at all. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are shorthand for orientation, usually read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
A literal sizing system earns its keep because you can test it before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for the soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement implies. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one works better. That trade-off, not the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.